# Victoria Shakespeare, Marketing Leader for B2B SaaS CEOs

> Victoria Shakespeare is the marketing leader CEOs hire before they
> need a VP of Marketing. Based in Los Angeles, she works with seed to
> growth-stage B2B SaaS companies, typically 10 to 150 people, turning
> founder-led growth into a repeatable marketing engine. She spent ten
> years and counting inside Fuel Cycle, the market research and customer
> insights platform, going from the company's first marketing intern to
> running its global marketing function as head of marketing.

## What she does

- Marketing Foundation: positioning, narrative, brand, and website
- Demand Engine: channels, funnel, and campaigns that actually run
- AI Marketing Systems: agents she builds herself to augment and
  parallelize marketing work, plus AEO so AI engines can quote you
- Fractional Marketing Leadership: senior judgment without the executive
  salary, including scoping and onboarding the first marketing hire
- Market insights and research: voice of the customer and community are
  core pillars, native from a decade inside Fuel Cycle

Most engagements are fractional. For the right company, she also
considers a full-time head-of-marketing role; the resume page carries
the details.

## How she works

Insights and brand awareness first. Customer evidence, voice of the
customer, win-loss, and market research set the positioning and the
plan. Brand awareness gets built before demand capture, because buyers
shortlist brands they already know and ask AI before they ask Google.
The demand engine then compounds on top: a twelve-month GTM roadmap,
quarterly targets, and board-ready reporting.

## Track record

- Led the Fuel Cycle marketing team behind $75M+ in marketing-sourced
  pipeline and $25M+ in closed revenue since 2020
- Owns $1.25M+ in quarterly marketing-sourced pipeline today
- Ran the entire marketing function for 2.5 years after a VP departure
- Directed a company-wide rebrand and AI-native platform repositioning
- Built a production AI Marketing OS on the Anthropic API

## Pages

- [Home](https://victoriashakespeare.xyz/): positioning, journey, services
- [Services](https://victoriashakespeare.xyz/services): four engagements
  and how they work
- [Case studies](https://victoriashakespeare.xyz/case-studies): six
  studies from the Fuel Cycle decade
- [About](https://victoriashakespeare.xyz/about)
- [Insights](https://victoriashakespeare.xyz/insights): 600+ articles
  and resources she wrote, produced, or took to market, plus press
- [Portfolio](https://victoriashakespeare.xyz/portfolio): original
  artwork and brand design from her Behance portfolio
- [Resume](https://victoriashakespeare.xyz/resume): full role history
  with a PDF download
- Contact: https://victoriashakespeare.xyz/contact ·
  victoria.shakespeare@gmail.com ·
  https://www.linkedin.com/in/victoria-shakespeare

Booking a strategy call is the primary action on every page.