About
About Victoria
I live in Los Angeles. I have spent my whole career inside one growth story: Fuel Cycle, where I started as the first marketing intern and today run global marketing as head of marketing. My advisory practice runs alongside that seat.
A decade inside a market research platform made customer evidence my native language. Voice of the customer and community are not programs I run on the side: they are how I decide. That shapes everything I build, from brand design and awareness to demand.
I build calm, evidence-first marketing. Brand awareness before demand capture, positioning before channels, systems before headcount, and AI agents I build myself to augment and parallelize the work. Buyers now ask AI before they ask Google, so I build marketing for the age of AEO, B2B and B2C alike. I am equally comfortable presenting to the C-suite and in the weeds building campaigns, tools, and systems from scratch.
If you want the long version, it is on the resume. Resume
Quick answers
- What is your background?
- Ten years and counting at Fuel Cycle, the market research and customer insights platform: first marketing intern to head of marketing, running brand, demand generation, budget, and the team.
- What do you do now?
- Fractional marketing leadership for seed to growth-stage B2B SaaS companies: positioning, demand engine, AI marketing systems, and scoping the first marketing hire.
- How do we start?
- Book a thirty minute strategy call. Bring your numbers and your hardest marketing question. You leave with a straight read, whether or not we end up working together.