Marketing leader who has run the full marketing function for a B2B SaaS customer-insights platform for 2.5+ years, currently as interim head of marketing: brand, demand generation, budget, and team. Led the team behind $75M+ in marketing-sourced pipeline and $25M+ in closed revenue since 2020. Built one of the first production AI marketing systems on the Anthropic API, with agents across SDR automation, competitive intelligence, and win-back. Led marketing through three company transformations: the early-stage build-out, the scale-up demand engine, and the AI-native repositioning.
Experience
Fuel Cycle, Los Angeles: B2B SaaS customer-insights platform used by research and brand teams at Fortune 500 companies; about 100 people. {{PLACEHOLDER: ARR range}}
Jul 2025 – Present
Director, Growth Marketing (Interim Head of Marketing)
Lead the full marketing function as interim department head: the annual budget, the company marketing-sourced pipeline target, and the team across demand gen, brand, and content. {{PLACEHOLDER: budget figure, reporting line, team size}}
Own the company marketing-sourced pipeline number, driving $1.25M+ in quarterly marketing-sourced pipeline. {{PLACEHOLDER: annual pipeline target, attainment, and share of company pipeline}}
Built and run a production AI Marketing OS on the Anthropic API: agents for SDR automation, competitive intelligence, and win-back, used daily by the team. {{PLACEHOLDER: two or three before-and-after cycle times, e.g. SDR follow-up from 4 hours to 20 minutes}}
Led platform repositioning and the Curiosity OS launch: brand architecture, homepage strategy, and integrated GTM execution across all channels.
Co-own pipeline planning and forecasting with the CRO and VP of Sales.
Hire, coach, and lead the marketing team; set OKRs and align stakeholders across Sales, Product, and RevOps.
Feb 2023 – Jul 2025
Associate Director, Corporate Marketing
Assumed leadership of the entire marketing function after the VP departure and ran it for 2.5 years: brand, digital, content, demand generation, and the team. {{PLACEHOLDER: reporting line and pipeline growth over the period}}
Directed a full company rebrand and website relaunch, repositioning Fuel Cycle as an AI-native platform. {{PLACEHOLDER: one post-launch rebrand outcome, e.g. branded-search lift or win-rate change}}
Built and executed GTM strategy for new product lines, growing top of funnel and sharpening differentiation.
Created the "Practical AI" thought leadership engine: webinars, white papers, and demos that built category authority and organic demand.
Managed a team of 3 across design, content, SEO, and PR; set annual marketing strategy and presented it to executive leadership.
2015 – 2022
Marketing Intern to Senior Marketing Manager
Joined as Fuel Cycle's first marketing and design intern and built the function from zero: first campaigns, first reporting infrastructure, first events program, first brand system.
Scaled demand programs across events, paid media, content, and product-led growth; owned the annual event marketing budget with full pipeline, MQL, and SQL tracking.
Built reporting infrastructure across Salesforce and Pardot to prove marketing-influenced revenue.
Led brand and creative across web, product, and sales, managing designers and partnering with Product and Engineering on UX.
How I operate
Positioning before channelsMessage first, then media. Channels amplify whatever you give them.
Evidence over opinionEvery program reports into pipeline, not vanity metrics.
Systems over heroicsI build infrastructure and AI leverage so output survives me.
Straight answersIf marketing is not your bottleneck, I will say so and save us both a quarter.
Skills
AI & marketing technologyAnthropic API, AI workflow development, Salesforce, Pardot, Gong Engage, Google Analytics