Victoria Shakespeare.

Resume

Victoria Shakespeare

Sitting head of marketing for a B2B SaaS customer-insights platform: demand generation, brand, and AI-native marketing systems.

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Summary

Marketing leader who has run the full marketing function for a B2B SaaS customer-insights platform for 2.5+ years, currently as head of marketing: brand, demand generation, budget, and team. Led the team behind $75M+ in marketing-sourced pipeline and $25M+ in closed revenue since 2020. Built one of the first production AI marketing systems on the Anthropic API, with agents across SDR automation, competitive intelligence, and win-back. Led marketing through three company transformations: the early-stage build-out, the scale-up demand engine, and the AI-native repositioning.

Experience

Fuel Cycle (LinkedIn), Los Angeles: B2B SaaS customer-insights platform used by research and brand teams at Fortune 500 companies; about 100 people.

Jul 2025 – Present

Director, Growth Marketing, Head of Marketing

  • Lead the full marketing function as head of marketing: the annual budget, the company marketing-sourced pipeline target, and the team across demand gen, brand, and content.
  • Own the company marketing-sourced pipeline number, driving $1.25M+ in quarterly marketing-sourced pipeline.
  • Built and run a production AI Marketing OS on the Anthropic API: agents for SDR automation, competitive intelligence, and win-back, used daily by the team.
  • Led platform repositioning and the Curiosity OS launch: brand architecture, homepage strategy, and integrated GTM execution across all channels.
  • Co-own pipeline planning and forecasting with the CRO and VP of Sales.
  • Hire, coach, and lead the marketing team; set OKRs and align stakeholders across Sales, Product, and RevOps.
Feb 2023 – Jul 2025

Associate Director, Corporate Marketing

  • Assumed leadership of the entire marketing function after the VP departure and ran it for 2.5 years: brand, digital, content, demand generation, and the team.
  • Directed a full company rebrand and website relaunch, repositioning Fuel Cycle as an AI-native platform.
  • Built and executed GTM strategy for new product lines, growing top of funnel and sharpening differentiation.
  • Created the "Practical AI" thought leadership engine: webinars, white papers, and demos that built category authority and organic demand.
  • Managed a team of 3 across design, content, SEO, and PR; set annual marketing strategy and presented it to executive leadership.
2015 – 2022

Marketing Intern to Senior Marketing Manager

  • Joined as Fuel Cycle's first marketing and design intern and built the function from zero: first campaigns, first reporting infrastructure, first events program, first brand system.
  • Scaled demand programs across events, paid media, content, and product-led growth; owned the annual event marketing budget with full pipeline, MQL, and SQL tracking.
  • Built reporting infrastructure across Salesforce and Pardot to prove marketing-influenced revenue.
  • Led brand and creative across web, product, and sales, managing designers and partnering with Product and Engineering on UX.

How I operate

  • Awareness first, positioning before channelsBuyers shortlist brands they already know. Recognition early, message first, then media.
  • Evidence over opinionEvery program reports into pipeline, not vanity metrics.
  • Systems over heroicsI build infrastructure and AI leverage so output survives me.
  • Straight answersIf marketing is not your bottleneck, I will say so and save us both a quarter.

Selected writing

614 posts on the Fuel Cycle blog carry my byline: the full index is here. The ten most recent:

Skills

  • Insights & researchVoice of the customer, community-driven insights, market research programs, B2B and B2C
  • AI & marketing technologyAnthropic API, AI agents that augment and parallelize marketing work, Salesforce, Pardot, Gong Engage, Google Analytics
  • Demand generationPaid media (LinkedIn, Google), lifecycle marketing, ABM, SEO and AEO, multi-touch attribution, pipeline reporting
  • Brand & strategyPositioning, messaging architecture, GTM strategy, competitive intelligence, thought leadership
  • LeadershipTeam building and coaching, cross-functional alignment (Sales, Product, RevOps), OKR development

Speaking

  • Webinar host, Fuel CycleHost and moderator for Fuel Cycle thought leadership webinars, including sessions with the Chief Product & AI Officer on AI in market research.

Education

B.S. Electronic Media, Arts & Communication: Graphic Design & Marketing
Rensselaer Polytechnic Institute

Quick answers

Is this a fractional or a full-time resume?
Both read the same. I am building my fractional practice, and occasionally the right full-time fit comes along. If you think that is you, book a strategy call.
Whose numbers are on this page?
Team numbers are labeled as team numbers, like the $75M+ pipeline the team built. Every role-level number is one I personally own. The case studies walk through the work behind them.
Can I get a PDF?
Yes. The Download PDF button at the top of the page has the print version.