Services
Senior marketing leadership, sized for your stage
Senior marketing leadership without the full-time cost. Four engagements, framed the way you will feel them.
01Marketing Foundation
Positioning and a narrative that closes deals
Most early products have a clarity problem, not a demand problem. I have repositioned an entire platform and directed a company-wide rebrand. We nail what you are, who it is for, and why you win, in words a buyer repeats to their boss, then build the brand and website to carry it.
- Positioning and messaging framework
- Homepage rewrite
- Sales narrative
- Brand and website direction
02Demand Engine
Your first repeatable pipeline, running in weeks
Channels, funnel, and campaigns that actually ship, sequenced for your stage: first campaigns before attribution dashboards, pipeline before polish. I have run every B2B channel that matters and built the reporting to prove which ones do.
- 90-day demand plan
- First paid and lifecycle campaigns
- CRM and reporting basics
- Pipeline targets you can defend
03AI Marketing Systems
One marketer who ships like five
I built a production AI Marketing OS on the Anthropic API: agents for SDR automation, competitive intelligence, and win-back that my team runs every day. I build the same leverage into your funnel, with the documentation to run it without me.
- Custom agents for your funnel
- Prompt and workflow library
- AEO so AI engines can quote you
- Docs and training for your team
04Fractional Marketing Leadership
A head of marketing, before the executive hire
A marketing leader's judgment on your team without the executive salary: brand awareness, growth and performance marketing, board strategy, and long-range vision. When the time comes for your first full-time marketing hire, I scope the role, run the search, and onboard the person. I was that hire once.
- Weekly working sessions
- Quarterly plan and targets
- Board-ready reporting
- First-hire scorecard and onboarding
How engagements work
Book the strategy call
Thirty minutes. Bring your stage, your numbers, and the thing that is not working. You leave with a straight read on whether senior fractional help is the right move. If it is not, I will say so.
Days 1 to 30: the audit and plan sprint
I go through your positioning, funnel, and data, then hand you a prioritized plan with owners, budgets, and targets. No forty-page deck.
Days 30 to 90: build
Weekly cadence, hands on the work. I ship the campaigns, install reporting, and start the search for your first full-time hire if you need one. You get a marketing leader without the executive hire.
The model: an ongoing fractional engagement, typically one to two days a week. Pricing is a conversation for the call, once I understand your stage.