Services

Senior marketing leadership, sized for your stage

Senior marketing leadership without the full-time cost. Four engagements, framed the way you will feel them.

Marketing Foundation

Positioning and a narrative that closes deals

Most early products have a clarity problem, not a demand problem. I have repositioned an entire platform and directed a company-wide rebrand. We nail what you are, who it is for, and why you win, in words a buyer repeats to their boss, then build the brand and website to carry it.

  • Positioning and messaging framework
  • Homepage rewrite
  • Sales narrative
  • Brand and website direction

Demand Engine

Your first repeatable pipeline, running in weeks

Channels, funnel, and campaigns that actually ship, sequenced for your stage: first campaigns before attribution dashboards, pipeline before polish. I have run every B2B channel that matters and built the reporting to prove which ones do.

  • 90-day demand plan
  • First paid and lifecycle campaigns
  • CRM and reporting basics
  • Pipeline targets you can defend

AI Marketing Systems

One marketer who ships like five

I built a production AI Marketing OS on the Anthropic API: agents for SDR automation, competitive intelligence, and win-back that my team runs every day. I build the same leverage into your funnel, with the documentation to run it without me.

  • Custom agents for your funnel
  • Prompt and workflow library
  • AEO so AI engines can quote you
  • Docs and training for your team

Fractional Marketing Leadership

A head of marketing, before the executive hire

A marketing leader's judgment on your team without the executive salary: brand awareness, growth and performance marketing, board strategy, and long-range vision. When the time comes for your first full-time marketing hire, I scope the role, run the search, and onboard the person. I was that hire once.

  • Weekly working sessions
  • Quarterly plan and targets
  • Board-ready reporting
  • First-hire scorecard and onboarding

How engagements work

  1. Book the strategy call

    Thirty minutes. Bring your stage, your numbers, and the thing that is not working. You leave with a straight read on whether senior fractional help is the right move. If it is not, I will say so.

  2. Days 1 to 30: the audit and plan sprint

    I go through your positioning, funnel, and data, then hand you a prioritized plan with owners, budgets, and targets. No forty-page deck.

  3. Days 30 to 90: build

    Weekly cadence, hands on the work. I ship the campaigns, install reporting, and start the search for your first full-time hire if you need one. You get a marketing leader without the executive hire.

The model: an ongoing fractional engagement, typically one to two days a week. Pricing is a conversation for the call, once I understand your stage.