Victoria Shakespeare.

Services

Senior marketing leadership, sized for your stage

Senior marketing leadership without the full-time cost. Four engagements, framed the way you will feel them.

Marketing Foundation

Positioning and a narrative that closes deals

Most early products have a clarity problem, not a demand problem. I have repositioned an entire platform and directed a company-wide rebrand. We nail what you are, who it is for, and why you win, in words a buyer repeats to their boss, then build the brand and website to carry it.

  • Positioning and messaging framework
  • Homepage rewrite
  • Sales narrative
  • Brand and website direction

Demand Engine

Your first repeatable pipeline, running in weeks

Channels, funnel, and campaigns that actually ship, sequenced for your stage: first campaigns before attribution dashboards, pipeline before polish. I have run every B2B channel that matters and built the reporting to prove which ones do.

  • 90-day demand plan
  • First paid and lifecycle campaigns
  • CRM and reporting basics
  • Pipeline targets you can defend

AI Marketing Systems

One marketer who ships like five

I built a production AI Marketing OS on the Anthropic API: agents for SDR automation, competitive intelligence, and win-back that my team runs every day. I build the same leverage into your funnel, with the documentation to run it without me.

  • Custom agents for your funnel
  • Prompt and workflow library
  • AEO so AI engines can quote you
  • Docs and training for your team

Fractional Marketing Leadership

A head of marketing, before the executive hire

A marketing leader's judgment on your team without the executive salary: brand awareness, growth and performance marketing, board strategy, and a long-term GTM roadmap built insight first. When the time comes for your first full-time marketing hire, I scope the role, run the search, and onboard the person. I was that hire once.

  • Weekly working sessions
  • 12-month roadmap, quarterly targets
  • Board-ready reporting
  • First-hire scorecard and onboarding

How engagements work

  1. Book the strategy call

    Thirty minutes. Bring your stage, your numbers, and the thing that is not working. You leave with a straight read on whether senior fractional help is the right move. If it is not, I will say so.

  2. Days 1 to 30: the audit and plan sprint

    I go through your positioning, funnel, and data, then hand you a prioritized plan with owners, budgets, and targets. No forty-page deck.

  3. Days 30 to 90: build

    Weekly cadence, hands on the work. I ship the campaigns, install reporting, and start the search for your first full-time hire if you need one. You get a marketing leader without the executive hire.

  4. Day 90 onward: the long game

    The cadence turns strategic: a twelve-month GTM roadmap revisited quarterly, brand awareness compounding ahead of demand capture, and customer insight feeding every decision. The engine, and eventually the team who runs it, gets stronger each quarter.

The model: an ongoing fractional engagement, typically one to two days a week. Pricing is a conversation for the call, once I understand your stage.

Book a strategy callSee the work first

Quick answers

How much time does an engagement take?
Typically one to two days a week on an ongoing weekly cadence, after a 30-day audit and plan sprint. Pricing is a conversation for the strategy call, once I understand your stage.
Do I need this or a VP of Marketing?
A VP of Marketing is the right hire once the engine exists. I build the engine: positioning, first channels, reporting, and often the first hire, so the executive you eventually bring in inherits something that works.
What happens in the first 30 days?
An audit and plan sprint. I go through your positioning, funnel, and data, then hand you a prioritized plan with owners, budgets, and targets. No forty-page deck.
What if marketing is not actually my bottleneck?
Then I will say so on the strategy call and save us both a quarter. You leave with a straight read either way.