Whose numbers are these?

The $75M+ pipeline and $25M+ closed revenue belong to the team I helped lead and ran outright for 2.5 years. The $1.25M+ quarterly pipeline number is the one I personally own today.

Why is every case study from one company?

A decade at Fuel Cycle covered every rung, first marketing intern to head of marketing, through the early build-out, the scale-up demand engine, and the AI-native repositioning. One company, every layer of the job.

Will these plays work at my stage?

They come from taking one B2B SaaS company from startup to category leader, and they are built for seed to growth-stage teams where the CEO still owns marketing.

Case studies

The work behind the numbers

One company, a decade, every layer of the job. Each study is grounded in the record on my resume; anything unverified is omitted, not stubbed.

The decade

Scaling Fuel Cycle from first intern to category leader

Ten years building one marketing function end to end: from no playbook, no pipeline, and no team to a demand engine behind $75M+ in pipeline.

$75M+ Marketing-sourced pipeline since 2020
$25M+ Closed revenue from that pipeline

AI systems

An AI Marketing OS the team runs every day

Production agents on the Anthropic API for SDR automation, competitive intelligence, and win-back, built in-house and used daily.

Daily In production use by the team
3 Agent systems: SDR, competitive, win-back

Positioning

Repositioning the platform for an AI-native market

Brand architecture, homepage strategy, and integrated go-to-market for the Curiosity OS launch, moving a decade-old platform into an AI-native category.

Company-wide Scope of the repositioning

Demand

A demand engine behind $75M+ in pipeline

Full-funnel demand generation across paid, organic, lifecycle, and events, with the reporting infrastructure to prove what works.

$1.25M+ Quarterly marketing-sourced pipeline owned
$75M+ Team pipeline since 2020

Brand

A company-wide rebrand and website relaunch

Directed the full rebrand and site relaunch that repositioned Fuel Cycle as an AI-native platform in a fast-moving market.

End to end Identity through site relaunch

Competitive

Battlecards sales actually uses in live deals

Competitive strategy, battlecards, landing pages, and objection frameworks used directly by sales in competitive deals.

In live deals Used directly by the sales team

Quick answers

Whose numbers are these?: The $75M+ pipeline and $25M+ closed revenue belong to the team I helped lead and ran outright for 2.5 years. The $1.25M+ quarterly pipeline number is the one I personally own today.
Why is every case study from one company?: A decade at Fuel Cycle covered every rung, first marketing intern to head of marketing, through the early build-out, the scale-up demand engine, and the AI-native repositioning. One company, every layer of the job.
Will these plays work at my stage?: They come from taking one B2B SaaS company from startup to category leader, and they are built for seed to growth-stage teams where the CEO still owns marketing.