Case studies
One company, a decade, every layer of the job. Each study is grounded in the record on my resume; where a number is not yet public, the slot says so instead of pretending.
The decade
Ten years building one marketing function end to end: from no playbook, no pipeline, and no team to a demand engine behind $75M+ in pipeline.
AI systems
Production agents on the Anthropic API for SDR automation, competitive intelligence, and win-back, built in-house and used daily.
Positioning
Brand architecture, homepage strategy, and integrated go-to-market for the Curiosity OS launch, moving a decade-old platform into an AI-native category.
Demand
Full-funnel demand generation across paid, organic, lifecycle, and events, with the reporting infrastructure to prove what works.
Brand
Directed the full rebrand and site relaunch that repositioned Fuel Cycle as an AI-native platform in a fast-moving market.
Competitive
Competitive strategy, battlecards, landing pages, and objection frameworks used directly by sales in competitive deals.