Demand

A demand engine behind $75M+ in pipeline

Full-funnel demand generation across paid, organic, lifecycle, and events, with the reporting infrastructure to prove what works.

Role: Owner, demand generation
Period: 2015 to present

$1.25M+
Quarterly marketing-sourced pipeline owned
$75M+
Team pipeline since 2020
Every B2B channel
Paid, lifecycle, events, ABM, content

The engine

Demand generation only compounds when message, channels, and measurement agree. I built all three at Fuel Cycle: campaigns across paid media, lifecycle, ABM, events, and content, sequenced against a pipeline target I personally own.

The infrastructure

Reporting came before scaling: Salesforce and Pardot infrastructure that ties every program to marketing-influenced revenue, so budget decisions argue from evidence instead of opinion.

What founders get

A 90-day demand plan with owners, budgets, and targets, first campaigns before attribution dashboards, and pipeline numbers you can defend to a board.

Want this built inside your company, at your stage?

Book a strategy call