Positioning
Repositioning the platform for an AI-native market
Brand architecture, homepage strategy, and integrated go-to-market for the Curiosity OS launch, moving a decade-old platform into an AI-native category.
- Role
- Led repositioning and launch
- Period
- 2025 to present
- Company-wideScope of the repositioning
{{PLACEHOLDER: one post-launch outcome, e.g. branded-search lift, win-rate change, or cycle length}}
The problem
The market research category was being redrawn by AI, and a platform known for community panels needed to own an AI-native story without abandoning the trust it had built over a decade.
What I did
I led the platform repositioning and the Curiosity OS launch end to end: brand architecture, homepage strategy, launch narrative, and integrated GTM execution across every channel, coordinated with product and sales.
What it proves
Positioning is not a workshop deliverable. It is an operating decision that has to survive contact with sales calls, pricing pages, and product roadmaps. I have carried one through all three.
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